The China Tourism Academy (Data Center of the Ministry of Culture and Tourism) released the "China Ice and Snow Tourism Development Report (2026)," which points out that my country's ice and snow tourism is entering a new stage of sustained prosperity.
According to comprehensive calculations, it is estimated that during the winter of 2025-2026, the number of people participating in ice and snow tourism and leisure in my country will reach 360 million, and the revenue from ice and snow tourism and leisure is expected to reach 450 billion yuan.
The 42nd China Harbin International Ice and Snow Festival recently opened at Harbin Ice and Snow World. Visitors strolled through the park, experiencing the charm of ice and snow.
Thanks to its unique climate, ice and snow landscapes, ice and snow sports, and ice and snow-related industries are booming in northern China.
As the ice and snow economy continues to heat up, ice and snow sports, "ice and snow+" business models, and the ice and snow equipment industry continue to grow, and many areas in the south can also experience the fun of ice and snow.
Ski resorts in many parts of Hangzhou have reopened, attracting numerous tourists. A wide variety of fun activities and age-appropriate snow and ice landscapes ensure that people of all ages can enjoy themselves.
The ice and snow economy continues to heat up in Shanghai. Shanghai's first ice rink on the river recently opened, reigniting winter passion for winter sports. Facing city landmarks such as Lujiazui, visitors skate under the dazzling night view, showcasing the boundless charm of Shanghai's ice and snow scene at night.
Wawushan Scenic Area in Sichuan Province is creating immersive cultural and tourism experiences, continuously upgrading its cultural and tourism services, launching a winter ice and snow carnival, deepening the emotional connection between the scenic area and tourists, and bringing tourists a unique ice and snow tourism experience.
The snow scenery of Shanwangping Karst National Ecological Park in Nanchuan District, Chongqing, is a popular destination for tourists during the winter.
Director: Li Ziyi
According to Xinhua News Agency reporters
