Beijing, January 12 (Reporter Zuo Yukun) – A "Delicious Hazelnut Crispy Chocolate" packaged with a golden bear head was once a signature product of Jin Di Chocolate. However, recently some netizens pointed out that Jin Di Chocolate's posts about this product on social media platforms seem to contain suggestive advertising language.
On January 12, Jin Di Chocolate's Xiaohongshu account issued an apology statement, stating that inadequate control over the advertising campaign led to misunderstandings. The statement acknowledged serious oversights in the team's supervision and management of marketing campaigns, failing to promptly follow up and verify the final display effects after the campaigns were launched, which resulted in the exposure of inappropriate content.
Jin Di Chocolate stated that the corrective measures already taken include: immediately suspending all Xiaohongshu (Little Red Book) campaigns related to Jin Di Golden Bear Chocolate; establishing a dedicated team to comprehensively investigate the risks of the campaign system and formulate strict prevention and control plans; and establishing a full-process review mechanism for marketing content, clearly defining the verification responsibilities for each step before, during, and after the campaign to absolutely prevent similar mistakes from happening again. (End)
