How can ice and snow be turned into gold and silver mountains?
Whenever snowflakes fall
Heilongjiang will provide a vivid answer.
From international competitions to battles between top domestic players
From community events to unexpected fun sports
A winter sports season hosts thousands of winter sports activities.
Covering the entire province
This is something that might be hard to see elsewhere.
But in Heilongjiang Province, known for its ice and snow...
But it was truly accomplished.
The picture shows some of the ice and snow events held in Heilongjiang this snow season.
Starting from the end of 2025
The First Heilongjiang Provincial Ice and Snow Sports Super League
The event is in full swing.
This series of events, also known as " Ice Super ",
It completely ignited the passion for sports in Heilongjiang during the winter.
So, what is "Ice Super"?
Let me tell you this
The National Figure Skating Championships are in full swing in Harbin.
Athletes compete for tickets to the Milan Winter Olympics
Winter fishing and snow football on Lianhuan Lake in Daqing City
Snow kite flying, ice dragon boat racing and other activities are in full swing.
During the intense competition of the National Ice Hockey League in Qiqihar
People in Jiamusi, hundreds of kilometers away, are at the easternmost point of the motherland.
Running a marathon in snow and ice
If you want to know how many kinds of winter sports there are in the world
Why not find the answer in Heilongjiang during winter?
Because in "Ice Super"
Snow kites, ice sledding, winter swimming, snow battle
Snow shuttlecock, snow tug-of-war, snow tubing, etc.
Ice and snow activities, whether you've heard of them or not
You can see
These activities not only cover cities, counties and districts
It is also combined with tourism, etc.
"Travel with the Events"
Connecting the unique tourism resources of various regions
Building a platform that integrates competitive experiences, leisure tourism, and distinctive consumption.
An immersive scene that integrates multiple functions
Taking Mudanjiang as an example
During the "Ice Super" event
Launching cultural and tourism activities such as city cultural festivals and travel photography competitions
In addition to allowing people to watch and participate in exciting events
Immerse yourself in the unique regional culture of Mudanjiang
Promote tourism through sports
Sports and tourism integration
A vivid performance in Heilongjiang
Why was Heilongjiang able to do it?
This brings us to the rich history of winter sports in the area.
Harbin is the birthplace of modern winter sports in China.
Several ski resorts were built a century ago.
Skiing has become an important winter recreational activity.
early 20th century
An ice skating rink was built in the urban area of Harbin.
1953
Harbin hosted the first National Ice Sports Games
1990s
With the support of the Asian Winter Games, Yabuli
Famous
Mass skiing has come into the public eye
Then from the Winter Universiade
Then to the 2025 Asian Winter Games
World champions emerged from Heilongjiang
A steady stream of ice and snow sports talents have gone on to conquer the world from this land.
now
Leveraging ice and snow sports events such as the "Ice Super"
The number of people participating in winter sports continues to grow.
The local ice and snow manufacturing industry has also achieved leapfrog development.
January 6
The 2026 Harbin International Ice and Snow Economy Expo opened.
A comprehensive showcase of winter sports, winter culture, and winter equipment.
Cutting-edge achievements across the entire industry chain, including ice and snow tourism.
Harbin Qianmao Xuelong Sporting Goods Co., Ltd.
Self-developed snowboard
Currently being tested in the national team
The company at the exhibition
This has attracted the attention of ice and snow manufacturing companies from around the world.
Snowmaking equipment from the Italian TechnoAlpin Group
We hope to expand our market in Northeast China through the exhibition.
Ice and snow equipment companies from more than 20 countries and regions
Here, we can exchange ideas with local businesses.
Turning "cold resources" into a "hot economy"
Vividly displayed here
From the popularity of Ice and Snow World, etc.
The Asian Winter Games will boost urban development
From talent cultivation to cultural shaping
Heilongjiang continues to develop
Ice and snow sports and ice and snow culture
Ice and snow equipment, ice and snow tourism
To build a winter tourism resort and a winter economy hub
Data shows
Total output of Heilongjiang's ice and snow economy in 2024
Reached 266.17 billion yuan
The immense economic value hidden in icy and snowy landscapes
Released in Heilongjiang
This also makes people even more excited.
Heilongjiang takes the ice and snow economy as its starting point
On the road to high-quality development
Getting better and better
Reporter: Wang Junbao
