One branch of "People's Coffee Shop" was fined and is under investigation.

January 12 (Wu Jiaju) -- According to the National Enterprise Credit Information Publicity System, Datong Zhenjue Catering Co., Ltd. was recently fined 3,000 yuan by the Pingcheng District Market Supervision Administration.

The main facts of the violation show that Datong Zhenjue Catering Co., Ltd. is a directly operated store of Yaochao (Shanghai) Cultural Communication Co., Ltd. in Datong. The store's operation and management, product research and development, marketing and promotion, interior design, employee recruitment, and performance evaluation are all uniformly managed by the Shanghai company. Therefore, the use of the words "People's Cafe" on the store's signs, cups, refrigerator magnets, packaging bags, posters, and light boards was all produced according to the headquarters' requirements. The store began operation on November 9, 2025, and as of the investigation period, the store's operating revenue was calculated to be 46,121.58 yuan. The Pingcheng District Market Supervision Administration has initiated an investigation into the store's suspected illegal use of a trademark that has caused adverse effects.

Datong Zhenjue Catering Co., Ltd. was established in July 2025 with a registered capital of 50,000 RMB. The legal representative is Lü Jian, and its business scope includes: catering services; food sales; and alcohol sales.

In November 2025, the logos of "People's Cafes" in many parts of China sparked controversy. Some consumers felt that the word "People" had strong public attributes and political connotations, and its use in commercial cafe logos felt abrupt and uncomfortable.

According to reports, the parent company of "People's Cafe" is Yaochao (Shanghai) Cultural Communication Co., Ltd. Other reports indicate that the company has applied for the "People's Cafe" trademark multiple times, all of which were rejected. Subsequently, Yaochao People's Cafe issued a statement saying that it will strictly adhere to the registered trademark regulations in all scenarios. (End)