CCTV News Client reports (News Broadcast): The ice and snow economy continues to heat up across the country, with new scenes and experiences constantly emerging, stimulating the vitality of the consumer market.
This winter, northern China has become a winter wonderland. In Changchun, Jilin Province, a newly built urban illuminated cross-country ski trail has enriched the nighttime skiing experience for residents and tourists. In Jiayin County, Heilongjiang Province, a series of popular winter activities, such as snow tug-of-war, snow football, and ice dragon boat racing, have captivated visitors. Datong County in Xining, Qinghai Province, leveraging its unique forest and snow resources, has launched fun winter leisure activities such as forest skiing, horseback riding, and snowfield hiking, boosting the development of surrounding catering, transportation, and accommodation industries. In Qingyuan, Liaoning Province, the Yulongxi Ice and Snow World has created a super-long forest ski trail, with an ever-growing "snow snake" formation attracting numerous tourists.
Winter sports consumption is booming in southern China. Wuxi County in Chongqing has innovatively launched a "winter sports+" multi-experience project, including a "snowfield hot pot" where tourists can enjoy steaming hot food on a snow-covered plain at an altitude of 2,000 meters. Since the start of the winter sports season in December 2025, the county has received nearly 50,000 visitors, generating over 5 million yuan in tourism revenue. In Jiangsu, around New Year's Day, winter sports venues in Jurong, Suzhou, Yixing, Taizhou, and other places opened, adding to the 45 previously built ski resorts, achieving full indoor and outdoor coverage for winter sports and meeting the needs of people of different ages and skill levels. In Guangzhou and Shenzhen, Guangdong, large-scale indoor ski resorts provide ample opportunities for skiers in the surrounding areas, and the "skiing + shopping + accommodation + extreme sports" model has stimulated diverse consumer spending.
